Founded by veteran-spouses. All designs done by their team of veterans and first-responders. Their apparel is for everyone and anyone who loves America. The founders have also created a 501(3)(c) for homeless veterans. 30% of proceeds from your purchase help fund that charity. 100% of all monies and donated monies go straight to veterans in need. The charity is registered under charity navigator as The Veterans First Foundation. There is a link provided for anyone gracious enough to donate directly as well.